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Creativity is Critical to a Marketing and Business Strategy
I am sure each of you has had at least one conversation about what led to a successful business … or why a particular business failed. What makes some startups work and others fail? Obviously, the...
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What is the Right Length for a Business Plan?
Anyone who has contemplated writing a business plan must decide upon an appropriate length. If you are a frequent reader of business plans, then you probably complain that they are too long....
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Business Plan Writing vs. Advising
Over the years I have had the opportunity to meet quite a few people eager to start a new business with ambitions to conquer a market, introduce a new product or to just start something new. Once the...
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When is the Right Time for a Business Plan?
One of the questions I hear frequently is that of timing … when is the right time to devote the time and effort to prepare a more formal business plan? It is an important question, and one that must be...
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In Pursuit of a Social Media Persona
In a prior post I made a few observations on the incredible proliferation of social media, and what a great thing this social transformation has been for marketers. Never before has it been so easy to...
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5 Reasons to Write a Business Plan
The tradition of stating a New Year’s resolution is interesting. As the clock nears 12 midnight on December 31st, a popular topic is “what will you accomplish in the new year?” It makes sense … when a...
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What Story Does your Business Plan Tell?
Most people have a pretty good idea of what a business plan is, and what should be included in it. If asked, I would suspect that many people could also tell you that a business plan should include an...
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5 Ways to Tell a Great Story with a Business Plan
In my last post, I presented the concept that a business plan really needs to tell a story – if it does, then you are much more likely to achieve your objectives for actually writing the plan, such as...
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5 Reasons to Choose a Niche When Starting a New Business
The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making...
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Marketing is More than Advertising
I find it interesting when I speak with new acquaintances and they ask me what I do. I’ll typically respond with “I’m a marketer” or “I’m part of a marketing team.” Nine times out of ten, the response...
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